For 2020’s incarnation of Stacy’s Rise Project (for which I was a co-creator in 2019), we made the strategic shift from “Supporting Her” to“Amplify Her”which became our benchmark for all touch-points and tactics moving forward.

Working with rising illustrator Libby VanderPlogg and agency David + Goliath, we incorporated QR Codes directly on the bags which identified all female-founded businesses within a 10 mile radius of the consumer.

This QR Code initiative then went a step further in 2021, when we created the ‘Founded By Her’ Directory which features over 13,000 female founded businesses which be accessed by anyone.

We has an incredible partnership with David + Goliath and you can view just a few of the amazing activations we did in partnership - all with the collective goal of helping as many Female Founders as possible.

Also in 2021 we partnered with Reese Witherspoon and Hello Sunshine for continued awareness and amplification.

Between 2020-22 we mentored 60 female founders and provided business resources to an additional 1,500. During this period we doubled impressions year-over-year reaching 3.3 billion—and our initiative became the marquee activation for Purpose at PepsiCo personally earning me two prestigious PepsiCo Chairman’s Awards.