Stacy’s Pita Chips is PepsiCo’s only female founded brand. And after learning that only 2% of VC investment goes to female founded businesses in the US, I was proud to co-found the Stacy’s Rise Project in 2019—in an effort to make a real change for female founders.

Stacy’s Rise Project seeks to address the entrepreneur gap by meaningfully supporting female founders.

We created a 360° messaging system from strategy to marketing to tactical elements including socials, video content, and award-winning bag designs depicting the female founders journey when driving towards success.

We identified six unique phases of this journey: Inspiration, Courage, Grit, Nourishment, Success and Community which supported the launch of the 2019 Rise Project during Women’s History Month. Each of these phases was interpreted by a different rising female artist which we developed, nurtured and ultimately won over 20 international design awards including Red Dot, Graphis, Pentaward and ADC. This project has continues with year-over-year growth each year since its inception.