Future-proofing PepsiCo Food’s businesses required significant growth in Better For You (BFY) categories with prominent retail support and a more nuanced approach to standing out, and creating impactful connection both direct-to-consumer and at retail.

For this, we focused on a sustainability story via regenerative agriculture practices, and innovating compostable-packaging. PepsiCo’s in-house design team, Chase Design and RG/A worked together to bring fresh vibrancy to the experience through a thoughtful positioning, visual expression and new packaging design celebrating the planet and the consumer—all in synergy with our audience.

‘Off The Eaten Path’ was created as PepsiCo’s first and only sustainable brand. Since its 2018 release it is the most successful launch to date delivering 167% higher than already aggressive projections and successfully unlocked the Whole Foods partnership as a key retailer.

Design and brand accolades include Graphis Design Annual, Red Dot Award and Creativity International.