After the success of the Ruffles re-brand we commissioned famed sneaker creator, The Shoe Surgeon, to create 20 limited edition custom pairs of sneakers for the Ruffles Sneaker Drop during the NBA All-Star Game. During the All-Star event, Ruffles premiered their first spot in over a decade and it featured Anthony Davis. The spot closes with an epic medieval knight scene...and reveals Anthony wearing our custom medieval style sneakers.

The brief was simple - design a shoe so cool that our design target would covet in order to create a buzz-worthy activation delivering our visual language. In other words, build brand love with Sneakerheads.

On the first day the website was live we received 250,000 entries to win the sneaker drop. The activation was picked up by HypeBeast, Complex and garnered 4.2 billion impressions overall.