After Ruffles became the Official Chip of the NBA, MTN DEW and RUFFLES came together BIG with The Block­— a three day experience in one of Cleveland’s hottest neighborhoods during the 2022 NBA All-Star Weekend.

Our in-house design team led by the incomparable Brandon DeLoach in partnership with Motive agency built The Block as a hub to celebrate our Ruffles fans with all-things basketball, music and culture both on and off the court. Combining the two brand’s (complicated) visual systems while giving a nod to Cleveland’s rich history proved to be a huge success by creating a dynamic energy throughout the space.

Some of the biggest names in sports, culture and gaming took part in experiencing The Block including live streaming, performances and SNACKS!

This event won a prestigious ‘EX AWARD’ from Event Marketer for Best Use of Event for Content.