Inside the walls of PepsiCo, IMAG!NE was the little brand that could. Created by parents wanting to give their kids a healthier snack, the brand was built with a mission of ‘Fueling the free thinkers of tomorrow’.

Working with our in-house team and Chase Design, we created a visual expression is highly imaginative through the use of youth inspired cut paper, bespoke fonts, and a lot of free-thinking and creativity.

Elements from the positioning and visual expression include:

· Design Target + Positioning

· Brand Identity · Package Design

· Photo-library

· Social Media

· Visual Expression

· In-store Display + Signage

· Website

· Brand Book